I wondered who was behind those stupid “residueisevil.com” commercials that’ve been showing up on Adult Swim (Hey, Adult Swim’s the highest rated channel on cable) lately. But I knew they were trying to get people wondering what it was to check it out. I knew it was some stupid cleaning product or something. So I googled it. It’s a deodorant thing from Old Spice.
But thanks to me understanding their tricks, some obscure internet forum got some ad impressions from me. What I’m most curious about, though, is exactly how effective such a trick is at generating A) pageviews and B) new sales.
And I’m guessing the answer is probably “depressingly effective.”
Also, I’d like to note that those health and beauty products are not government regulated. Despite the fact that your skin is the largest organ in your body and highly chemically permeable, there’s no safety standards for cosmetics.
Tags: advertising fail