Great talk on the choices we perceive and how that perception affects our understanding and contemplation of the choices.

She asks for sugar for her green tea in Japan. They say the restaurant doesn’t have any sugar. She orders coffee. Comes with sugar. They wouldn’t let her make the mistake of choosing to put sugar in green tea, for in Japan, that just doesn’t happen. In Eastern Europe, when folk are presented with a choice of 7 sodas, they say “why is there only once choice here, the soda?”

Apparently on wordpress.com you can use a TED talks shortcode [ted id=924] to properly embed your videos and presumably have them show up in your RSS feed… but that’s not been built into their WordPress 3 software nor is there a plugin, so you’ll have to suffer my poor old school embedded video fail if this is coming to you via the feed. Just click this paragraph to go straight to TED.com.

Hopefully they’ll throw us plebes a crumb or two on that shortcode issue in the next release or something.

Tags: she sees a lot for a blind chick, sheena iyengar, Sheena Iyengar on the art of choosing

This entry was posted on Thursday, August 12th, 2010 at 03:26.